The cloud paradigm has emerged into a versatile IT phenomenon and inspired many in the world to come up with innovative cloud-centric services and platforms that facilitate people-centric, multifaceted cloud applications.

IoT technology coupled with cloud has enabled ordinary become extraordinary and the working become connected and cognitive to seamlessly and spontaneously join the mainstream computing process.

Cloud-based integrated platforms are the baseline for creating IoT applications. The Emergence of the IoT Platform as a Service PaaS solutions has got exciting propositions for different industry verticals. Interactive touch screens, personalised in-store environments, and augmented reality are just the beginning.

However, it is important to remember that the value of IoT does not lie in technological advances but instead in improving and creating immersive customer experiences. 

Proactive analytics helps a device identify future needs, such as the case when a part might fail, when it requires service, or when supplies need to be ordered. 

When the machine itself can dispatch the appropriate commands to a human or another machine, it ensures smooth, safe, and optimised operation.  

Manufacturing companies were among the first to embrace IoT.. Forward-thinking manufacturers are standing out from their competitors by building connected and cognitive machines.

Businesses also gain a competitive advantage by enabling their existing products through a host of technologically advanced and strategic solutions so as to capture the required intelligence for their customer satisfaction setting new heights of premium services