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Must-Have Features for E Commerce Sites

Let’s go over some useful e-commerce website features that will assist you in achieving these three pillars of e-commerce success.

User-Friendly Design

A good user experience is perhaps the most important feature that customers want in an e-commerce site. If your customers can’t navigate your website or can’t find what they’re looking for, they’ll likely move on to one of the many other online retailers.

Prioritize the customer experience by:

 

Concentrating on developing a mobile-friendly website.

A search bar is included.

In the navigation bar, clearly list category pages.

Making a straightforward, high-quality homepage.

Mobile-Friendly Features

Today’s marketplace, e-commerce customers are increasingly reliant on their mobile devices. According to SaleCycle, mobile devices will be used in 79% of all online purchases in 2021.

In other words, because most customers prefer to browse online stores on their phones, including mobile optimization in your e-commerce website design is critical.

To increase your conversion rate and keep customers happy, make sure your web design is automatically modified for the screen size and shape of phones.

Multiple Payment Options

Cart abandonment is a common problem for online retailers.

 

To increase your chances of closing the deal during the final checkout process on your website, make the purchasing stage as simple as possible for your customers by including multiple payment methods in the shopping cart.

 

Consider including payment providers such as PayPal or Stripe in addition to debit and credit card options. You could also include plugins that allow customers to buy now and pay later to encourage them to click the “purchase” button.

24/7 Customer Service User Reviews

Providing helpful, accessible customer service is an important component of a successful customer experience. According to Microsoft, 90 percent of Americans value customer service when deciding whether or not to buy from a company.

 

Include a 24/7 customer service chatbot as a feature on your e-commerce website to address customer needs at any time. For a small fee, plugins such as Crisp, Zendesk, or LivePerson make it simple to add this feature to your website.

User Reviews

Include a section on your e-commerce site where customers can read genuine product reviews.

 

Reviews are essential for any successful online business, with 79% of customers trusting them as much as recommendations from their friends.

 

Because your customers will not be able to inspect a product in person, they will frequently rely on what previous buyers have said about it.

User Features and Discounts

Customers want to believe that they are getting a good deal and that they are being treated differently than other customers. To provide this type of appealing, personalized experience, provide personalized deals, offers, and other useful features.

 

Allow customers to create user accounts through which they can access loyalty pricing offers, their personalized wishlist, and account history. You can also send targeted special offers to loyal customers using an e-commerce platform’s automated emailing system.

Extensive Product Information

Customers want to believe that they are getting a good deal and that they are being treated differently than other customers. To provide this type of appealing, personalized experience, provide personalized deals, offers, and other useful features.

Allow customers to create user accounts through which they can access loyalty pricing offers, their personalized wishlist, and account history. You can also send targeted special offers to loyal customers using an e-commerce platform’s automated emailing system.

Shopping online has become extremely common, but many consumers are still hesitant to make online purchases, particularly from smaller brands with which they are unfamiliar.

One significant disadvantage of online shopping for consumers is the inability to see or try the product before making a purchase.

To persuade your customers that your product is of high quality and worth their money, provide as much product information as possible.

Include detailed product descriptions on your product pages that include information about size, material, color, ingredients, and place of origin. Provide high-quality product images that show the product from all sides. Include images of a model wearing the item if it is clothing.

Add related products sections to product pages so that customers can find other products that are personalized to their tastes and needs.

 

Looking for a dependable e-commerce platform for your online business? Aagnia Technologies offers fully WooCommerce packages. We’ll set you up with a WordPress-powered website and a professional e-commerce platform so you can begin growing your business right away.