Innovating Transportation Industry: New Features for Enhanced Vehicle Booking
Experience
Objective
The objective of this case study is to showcase the successful development of new
features for a transportation industry vehicle booking platform, inspired by platforms
like Ola and Uber. Our aim was to improve the user experience, optimize driver tariffs,
and reduce dependency on third-party APIs for distance calculation, resulting in cost
savings and a competitive edge.
Challenges
1. User Convenience: How to enhance the booking process to make it more
user-friendly, seamless, and efficient.
2. Driver Tariffs: Developing a flexible and dynamic tariff system to cater to the varyingneeds of drivers.
3. Cost Optimization: Reducing expenses associated with third-party API usage for
distance calculation, ensuring a more sustainable and cost-effective solution.
